You get the idea.

Consensus: Critical Component In Brand Strategy

Roland — Thu, 18 Aug 2011 21:10:24 +0000

A key component in any brand strategy effort is consensus among the brand’s key stakeholders. Without it, the risk of failure increases if full support for the strategy is lost later on. On a recent trip to San Francisco, I was working with a client that had a number of key stakeholders at odds on …

What is the liability of using stolen property for your business?

Roland — Wed, 17 Aug 2011 22:39:21 +0000

by Roland Murillo Principal/Creative Director, Murillo Design :: I guess there are times when some business owners have to ask themselves a simple question, “Do I want to use or buy stolen property for my business?” If someone pulled up with a big truck and offered stolen office items or merchandise for sale, would you …

Rest in Peace Chuck Ramirez

Roland — Thu, 11 Nov 2010 16:05:59 +0000

by Rolando G. Murillo A well known artist died in a bike accident this weekend. His name was Chuck Ramirez. He was 48 years old. I met Chuck when I landed my first design internship in 1996. He was my first creative director and, technically, my first design mentor. But, the most lasting lesson I …

Things I hear while ‘on the job’.

Roland — Fri, 04 Jun 2010 00:26:11 +0000

... I find it curious that so much of what is said is repeated as often as it is...

A quick checklist to building a stronger brand.

Roland — Tue, 12 Jan 2010 23:43:50 +0000

Your company's brand is it's most important investment. A good brand experience generates long-term business growth and a bad brand experience creates distrust.

The most important fact about a brand.

Roland — Thu, 23 Jul 2009 16:03:00 +0000

... their eyes widened in unison as they realized that a logo is not enough to build a brand.

Welcome to Murillo Design’s blog.

Roland — Sat, 07 Feb 2009 00:10:03 +0000

In the coming months, ...